Design & engineering studio

Every idea worth a try

Product & industrial design. From an idea to every detail — CAD, technical analysis and manufacturing-ready files.

A product is a collection
of considered decisions.

How it feels.How it fits.How it comes together.

We work across the visible and the technical. Shaping product concepts, resolving mechanical details, and creating the files and specifications for the next stage.

We Master Design
Led by Ayad Samian
Based in London
Meet the studio ↗

Client feedback

5 out of 5 on Upwork

“Ayad is a bliss to work with, he is creative and a team player.”

Steve A.Design collaboration

Ideas, from more than one angle.

Explore the complete set of seven product concepts, from initial form to alternate views and presentation studies.

View all product concepts

A complete design conversation

Beautifully considered.
Technically resolved.

From a first sketch to an existing product that needs a rethink, our work connects ideas to practical deliverables.

Combine the services that fit your project. Your brief helps us agree the inputs, deliverables and responsibilities for a personalised scope.

How we work

Prototype-ready and manufacturing-ready services supply design files and specifications. Physical production is arranged separately.

Define and design

Analyse and improve

Prepare for production

From the studio journal

Sustainable Product Design: Questions for Your Brief

Begin with what the product must do, how long it should serve its users and what happens when a part needs repair or replacement.

Read the article

Make room for your next idea.

Let’s make
something together.

Start with a product challenge. We’ll start with the right questions. Share your brief so we can prepare a scope around your product.