


Design & engineering studio
Product & industrial design. From an idea to every detail — CAD, technical analysis and manufacturing-ready files.
A product is a collection
of considered decisions.
We work across the visible and the technical. Shaping product concepts, resolving mechanical details, and creating the files and specifications for the next stage.
We Master Design
Led by Ayad Samian
Based in London
Meet the studio ↗
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Explore the complete set of seven product concepts, from initial form to alternate views and presentation studies.
View all product conceptsA complete design conversation
From a first sketch to an existing product that needs a rethink, our work connects ideas to practical deliverables.
Combine the services that fit your project. Your brief helps us agree the inputs, deliverables and responsibilities for a personalised scope.
How we workPrototype-ready and manufacturing-ready services supply design files and specifications. Physical production is arranged separately.
From the studio journal
Begin with what the product must do, how long it should serve its users and what happens when a part needs repair or replacement.
Read the articleMake room for your next idea.
Start with a product challenge. We’ll start with the right questions. Share your brief so we can prepare a scope around your product.